Google accepts to pay its AdWord advertisers $7 million. The settlement covers the claims that Google did not commit to paying some AdWord advertisers for clicks and impressions from invalid activity.
When advertisers use Google Ads, every click from a client means they get many conversions or profits for their businesses. Unfortunately, sometimes Google doesn’t give them the proper compensation; hence, they charge them for the ads.
However, Google agreed to pay the settlement, but it has not accepted any wrongdoing on the issue.
Class Members Eligible for The Settlement
The beneficiaries will be advertisers who have operated AdWords accounts between 12/13/2013 to 4/28/2022. The accounts should not be subject to arbitration clause terms and must have been billed for clicks and ads.
AdWords advertisers argue that when Google found out there were invalid activities, they could have given out a refund. Failure to do that means there was a violation of advertisement terms by Google. California False Advertising Law supports this argument.
How the Refund Will Be Shared
According to Google, every payment will represent a specified percentage of the net settlement fund. That will be determined by how much each class member spent on Googe AdWords advertisements and has appeared on any publisher’s website of the DoubleClick Ad Exchange.
They can collect their refund as cash though it should be above $1. However, the class members with amounts below $1 will not get any refund. Notably, when Google refunds all the affected, the remainder will be given as a donation to Public Justice.
When is the Deadline?
Google announced that the deadline for exclusion is on 20/8/2022, and the final settlement hearing is on 27/10/2022. The class members are required to submit their claims by 30/8/2022.
Are there Any Potential Reward?
Google will discuss that, but so far, there is none.
How Do You Claim?
Class members who qualify should use a claim form found on the settlement website. Those who don’t qualify are advised to avoid filling out the form because it is illegal. It will also affect other class members because it is false. If members wish to know whether they are eligible, they can go through the Settlement Administrators Website and get the answers from FAQ.